Chatbots are crucial for any business or profession in the modern digital era to increase customer engagement, satisfaction, productivity, and other reasons. With billions of active users, WhatsApp offers businesses a fantastic platform to connect with their clients and offer chatbot help. Making a WhatsApp chatbot could seem complicated, but using the right resources and advice can be done with a simple procedure. However, it requires a professional person to create, but one can make it easily by hiring them.
We’ll guide you through making a WhatsApp chatbot in this article, including choosing a chatbot platform, coming up with conversation flow diagrams, connecting the WhatsApp Business API, and testing the chatbot.
What is a WhatsApp chatbot?
The WhatsApp chatbot is a computer program used for replying to customers automatically with artificial intelligence and natural language processing (NLP). One can do it on WhatsApp to interact with the customers within the period.
Artificial intelligence makes it easy for users to work 24×7 in providing customer service and engaging with the customers through pre-programmed rules.
Why use WhatsApp Chatbots?
With the rise in technology, it becomes essential for every type of business, whether small or big, to opt for the chatbot system. Nowadays, every person first tries interacting with a new business online and then comes forward in person. It can help in gaining clients or leads digitally. We must clear our first and foremost step in interacting with a random audience.
Benefits of WhatsApp chatbot
Being worked by the programs and rules provides various benefits, like:
- Increased efficiency
It helps businesses and professionals to increase efficiency in terms of time. This bot can handle multiple users at a single point in time. Moreover, replying instantly just after the interaction for anyone positively impacts your business.
- Data insights
The chatbot collects all the customer data regarding their preference, queries, and behavior. It helps the business to analyze its exact performance and improve if required.
- Cost-effective
The chatbot is also effective in terms of cost. You need not hire people to provide customer service, as you can do it with the help of artificial intelligence. You can program queries and questions with rules; anyone asking will get an instant answer.
- Increased Customer Engagement
Replying to some common queries increases engagement on an instant basis. This process helps in creating more leads for the owner. You can interact with a large audience.
- Multilingual Support
The best feature chatbot has is the support in multiple languages. Not only English, but it can work in any language in which the customer wants to interact.
- Faster Order Processing
A chatbot can expedite the ordering and payment processes, enhancing the consumer experience. Nowadays, everyone requires a quick response to their queries. To overcome this and enjoy a first-mover advantage, businesses are adopting it to generate more goodwill for an online presence.
- Easy to Use
There are no stick rules to operate with the chatbot system. It works and replies like humans and in natural language. Technological advancement works for the benefit of customers, and everything, including the chatbot, is made to provide ease of communication.
- Personalization
The chatbot provides a feature of personalization for the queries that the audience may ask. Every business has its way of interacting and dealing with different types of products and services. It made it essential to discover personalization. Now every person can opt for their business.
How to create a WhatsApp chatbot?
Step 1. Choose a Chatbot Platform
With many choices available in the market for a chatbot, you first need to choose which one of the popular ones, like Kait Technologies, Many Chat, Mobile Monkey, etc. They all differ in their features, so choosing one that matches your business is the first step.
Step 2. Meet WhatsApp API limitations
The chatbot is generally variable for everyone but provides limitations to some of the government and cash industry-related persons. The whole list is available on their website. See whether you are eligible or not from the list provided.
Step 3. Set up a WhatsApp Business Account
The next step is to create your WhatsApp business account. One can download the “WhatsApp business” app through the app store or play store. After setting up the whole business account with proper bio and details, you can request access to WhatsApp business API.
There are two ways to get business API:
- Partner up with business solution providers
- API self-request
Step 4. Configure the Chatbot Platform
The selected chatbot platform must be configured after creating a WhatsApp Business account. Setting up the chatbot’s responses and actions requires logging onto the platform with your WhatsApp Business account connected.
Step 5. Test Your Chatbot
Test your chatbot to ensure proper operation after configuration. You can achieve this by sending your chatbot practice messages and evaluating the results.
Step 6. Deploy Your Chatbot
After processing, you need to start interacting with your customers with the help of a chatbot. Increase the use of chatbots by linking them to the website and social media accounts.
To sum up
With so many active users on WhatsApp, it provides an opportunity to interact with customers. It is not vital to grab a green tick on your business profile before starting it. You can begin it initially and then further grant for a green tick.
As digital marketing is important for promotion in twenty-twenty-three, similarly, a chatbot is important to make good customer engagement. It is not a choice now. To stay in the market, you need to opt in.
Additionally, it offers many benefits, which even benefit our businesses in every sense. There are no disadvantages to using the chatbot. So, hire a professional or a technical expert and include a chatbot feature in your service now.