Wednesday, February 1, 2023
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Buying web design and seo

Looking for a balance between web design and SEO? it is key you get both services to work well with and for one another. Website design and SEO is an important relationship for the success of your website or online store. This is the case no matter the size of your business, no matter what it is your business also does too as a service.

How this needs to work in harmony

We all have a role to play in the building of a website. Website Designers create beautiful and interactive interfaces. Copywriters create messaging that gets visitors to take notice and action. Website Developers bring it all together with code. But there’s one piece of the puzzle that can’t be handed off to just one person. That’s SEO.

SEO is a key component

If you’re building websites for clients and they’re expecting impressive outcomes in the end (i.e. high conversion rates), SEO has to be part of your process. You can’t just leave it in the hands of your writer or a dedicated SEO and assume that’s enough. Google is a demanding overlord and we must appease it if we want our websites to reach the top of search. And what that means is taking a well-rounded approach to SEO throughout the lifecycle of the website design and development process. If you haven’t accounted for this already or you want to make sure you’ve covered all the bases in what you currently do, this post is for you. I’m going to run through when and how SEO needs to enter the picture in your workflow.

Some key areas you need to account for

In other words, don’t delve too much into your SEO tasks. Instead, just spell out the benefits. For example:

  • Responsive web design that looks great on all devices.
  • Web pages that load in three seconds or less for optimal visitor experiences.
  • Tightened up security to keep all your business data as well as your visitors’ data private.
  • Content that’s easy for humans to read and even easier for Google bots to understand.
  • Custom-built user pathways that turn visitors into customers in no time.

Overall

In order to increase conversions on a site, you should be designing sales funnels into them. But sales funnels aren’t just a series of steps that you lay down for visitors on the website. It all begins with understanding user intent outside of the site. If you know what draws visitors to your site from search engines and social media, you can design your metadata and landing pages to align with that intent. Again, if you do the research and planning upfront with SEO in mind, you’ll have less cleanup work to do later. The investment into SEO really is one worth spending the time and money on as it can add no end of value to you and your business.

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